A Legacy Reimagined

At Charmed by Hadassah, we believe every woman carries a crown, but even Queens need a wardrobe that works as hard as they do. Based in Abuja, Nigeria, our brand was born from a desire to blend contemporary fashion with the timeless elegance of royalty

We don't just sell clothes; we provide the attire for your most confident self.

The Heart of

Our journey did not begin on a runway; it began in 2006, watching a mother's disciplined hand during her tailoring apprenticeship. This unrealized family dream became the heartbeat of our brand.

Today, that intergenerational collaboration continues combining a mother's experienced eye for craftsmanship and technical mentorship with a daughter's vision for the modern African identity.

Our Mission

To empower the modern 9-to-5 Queen by providing a curated, high-quality wardrobe that honors her ambition every day of the week. We strive to blend African luxury with contemporary design, creating pieces that transition seamlessly from professional settings to personal sanctuaries.

To become the leading African luxury fashion house for the contemporary woman, recognized globally for our commitment to excellence, craftsmanship, and the celebration of African elegance. We envision a world where every woman feels like royalty in her daily life.

Our Vision

"I created Charmed because I believe every woman is a Queen, but even Queens need a wardrobe that works as hard as they do."

Esther is a self-taught visionary who built Charmed through discipline, self-learning, and an instinctive understanding of design and quality. Her passion for creating pieces that empower women stems from her deep appreciation for both African heritage and contemporary global fashion.

With an eye for detail and a commitment to excellence, Esther ensures that every piece in the Charmed collection tells a story of elegance, strength, and timeless beauty. Her leadership embodies the very essence of the modern African Queen.

Under her guidance, Charmed by Hadassah has become more than a fashion brand—it's a movement celebrating the ambitious, sophisticated, and radiant woman of today.

Meet the Woman Behind the Crown:
Esther Erdoo Yonkor

The Visionary